Bringing smart maps to the masses


Bringing smart maps to the masses

For Channel Seven and Yahoo!7 – Australia’s leading free-to-air network and top rated news service – the 2013 Federal election represented an opportunity to reinvent traditional political news coverage.

In partnership with Esri Australia’s hosted services division and Professional Services team, Channel Seven and Yahoo!7 used cutting-edge Geographic Information System (GIS) technology to create the 2013 Federal Election Map. 

A true Australian media first, the groundbreaking Election Map project saw the development of a behind-the-scenes producer application which powered a touchscreen broadcast display, and an online intelligent map.

The solution mapped and analysed datasets from a variety of sources, including a real-time geo-located Twitter stream, and transformed the information into a user-friendly map that provided in-depth analysis on a range of socio-demographic issues.

As well as providing a compelling point of difference from other media groups, the Election Map enabled the network to generate news that was highly engaging and relevant to their viewers. The tools also provided reporters and producers with a unique, analytical vantage point to the election, so they could undertake research into key issues in a way not previously possible.

As Channel Seven and Yahoo!7 had no prior GIS experience or infrastructure, the solution was delivered as a hosted service – which saw Esri Australia cover every aspect of the development, implementation and maintenance of the applications.


Bringing smart maps to the masses