Mid-America Real Estate Group’s central challenge is to find the best sites possible to match its clients' needs and increase the chance of success for proposed locations. 

It’s second challenge was to transition from paper map-based workflows to an engaging and interactive digital platform providing clients with the data, accuracy and analytics required for site selection. 

To provide data-rich insights, Mid-America deployed ArcGIS Business Analyst — combining consumer data (spending habits and demographics) with map-based analytics, making it a powerful tool supporting site selection and business planning.  

ArcGIS Business Analyst is really helping us to understand and to see what we've not been able to see before. It's helping to set us apart from a very crowded field of competitors.

David Semitekol, GIS Coordinator, Mid America Real Estate Group 

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